New GPS Technology from Coldwell Banker

Coldwell Banker announced that it has become
the first national full-service real estate company
to distribute its listings to a GPS device. Coldwell
Banker is partnering with Dash Navigation Inc.,
the developer of the first Internet-connected GPS
device, to bring Coldwell Banker listings directly
into the car on the company’s Dash Express™.
This is another example of how Coldwell Banker
is committed to utilizing the newest technology
to reach consumers in the early phases of the
home buying/selling process.
To take advantage of this new distribution system,
Coldwell Banker Burnet sales associates
and offices don’t need to do anything more
than continue to load listings like they currently
do onto www.ColdwellBanker.com. Coldwell
Banker will automatically feed these listings to
the Dash Express GPS, just like it feeds listings
to such Web sites as Google, Yahoo, Trulia, and
openhouse.com.
Coldwell Banker Announces Listings Distribution to
Dash Navigation GPS Device
Dash owners can easily add the Coldwell Banker
listings button to their Dash Express via the MyDash
Web site. Listings then automatically load onto
their Dash navigation device. The listings appear
in simple text format and include details about the
home, including price and features; sales associate
contact information; and directions to the home.
This Coldwell Banker feed, which is exclusive to
Dash Navigation, also allows consumers to map the
properties and view other Coldwell Banker listings
that are in close proximity.
Chris Butler, content development director for
Dash, said, “Dash drivers have been asking for
real estate listings on Dash Express since our beta
trial period, so to enter the space with a leader
like Coldwell Banker is a great fit for Dash.”