Coldwell Banker Burnet Launching HomeBase

Great article from our news letter.

Coldwell Banker Burnet Launching HomeBase Online
Transaction Management System


Coldwell Banker Burnet is launching HomeBase,
an online transaction management system, in all
of the company’s offices. Managers and office
administrators have completed HomeBase training,
and the company is now rolling out extensive
training for sales associates and others involved
with managing real estate transactions.

Why Is Transaction Management Important?
Transaction management is being widely used in
a variety of industries and is the fastest growing
technology in the real estate industry. In a recent
survey, 26 percent of respondents said they use
a transaction management system, a 100 percent
increase over the previous year. Of those not using
a transaction management system, 72 percent
said they are “very interested” or “interested” in
doing so. Many of the respondents said the most
important reason for implementing a transaction
management system is to improve communication
with customers.

What Is HomeBase?
HomeBase is a Web-based organizational and
time management tool that archives all critical
real estate documents in a centralized location
for the benefit of the users involved in a transaction.
Sales associates and their teams, home
buyers, home sellers, office administrators, and
vendors including title and mortgage professionals
all can access the system from anywhere at
any time 24/7 to view the transaction documents
and communicate and interact with each other.
Users within the company log into the system
through the NRT extranet the same way they do
for LeadRouter and Do Not Call. Consumers and
outside vendors can access the transaction documents
via a secure Internet connection.
HomeBase enables sales associates and their
teams to manage all details of a transaction,
including adding documents; adding, tracking,
and clearing lists of tasks with dates; adding and
managing property listings, contacts, and service
providers; creating announcements; placing
and tracking service orders; viewing alerts
of pending and incomplete items; and much
more. Consumers can view and upload all of
their transaction documents from their sales associate
and vendors; view announcements and
a calendar with upcoming tasks and dates; and
post messages to their sales associate.
What are the Benefits of HomeBase?
HomeBase will provide a number of benefits, including:
• Simplify transaction management, tracking,
and closing procedures.
• Improve efficiency.
• Increase accuracy and accountability.
• Reduce liability for errors and omissions.
• And lower transaction costs.
In addition, HomeBase, which is free and exclusive
to NRT and Realogy companies, provides
sales associates with a point of differentiation in
the marketplace. Associates can feature Home-
Base in listing presentations and in meetings with
buyer prospects and emphasize how this system
provides the most up-to-date technology and an
enhanced level of full service.
Most important, HomeBase streamlines and enhances
communications with all parties involved
in a transaction, increases customers satisfaction
and loyalty, and helps ensure that sales associates’
clients are “customers for life.”
Two-hour HomeBase training sessions taught
by Coldwell Banker University Director Chris
Prescott are being held in all of the company’s
realty offices. For a complete schedule of classes,
visit the Coldwell Banker University section on
Toolbox, click on “Technology Classes” and then
click on “HomeBase Office Training Schedule.”