Here is a great article I got out of our news letter at Cbburnet.com. Realogy is the parent company of Coldwell Banker.
Realogy Initiates Online ‘Partner Listings’ Program
Realogy is implementing an online “Partner
Listings” program beginning July 1, 2008.
Coldwell Banker, ERA, and Century 21 will start
sharing listings for display on their respective
brand Web sites. This is similar to broker reciprocity.
When a consumer performs a property search
on one of the brand Web sites, their results will
include all listings of the participating Realogy
brands that match the search criteria. This
program offers a number of benefits, including
increasing exposure for Coldwell Banker Burnet
sales associates’ listings and providing more inventory
for ColdwellBanker.com
Listings on the brand sites will be attributed to
the broker that listed the property. However
all leads that are generated by a brand Web
site will be distributed to brokers affiliated
with the brand of that Web site. For instance,
if someone submits an inquiry about a Century
21 listing on ColdwellBanker.com, that inquiry
will go to a Coldwell Banker broker who serves
that market. Likewise, if a consumer submits
an inquiry about a Coldwell Banker listing on
Century21.com, that lead would go to a Century
21 office.
Realogy still plans to make Internet Data Exchange
(IDX) listings available through the brand
sites. When this is implemented in the coming
months, the consumer experience will be as follows:
1. A consumer visits the brand Web site and
searches for listings.
2. The brand Web site returns a list of all
matching results from the combined inventory
of all Realogy brands.
3. The consumer will have the option to click
a button to see all matching results from
the available IDX inventory.
Monday, June 30, 2008
Monday, June 23, 2008
NRT Launches Partnership with Zillow
Here is a great article from our website at cbburnet.com
NRT Launches Partnership with Zillow
Coldwell Banker Burnet ‘For Sale’ Properties to Be
Posted Free Beginning In Mid-June
NRT is launching a partnership with Zillow to
post sales associates’ “For Sale” listings on the
company’s Web site. This is a continuation of
the company’s comprehensive online distribution
strategy to make all property listings
as widely accessible as possible to consumers
through popular Web sites and search portals.
The Zillow Web site, which is one of the most
trafficked real estate Web sites, provides users
with a database of most homes in the United
States based on public records.
Beginning in mid-June, NRT will begin automatically
feeding Coldwell Banker Burnet sales associates’
listings to Zillow to post on its Web site.
The postings, which are free, will generate consumers
leads that will be sent directly to the
associate. On each property’s page, there is a
“Contact Agent” button that users click on and
fill out an inquiry form that is sent via Lead-
Router as a Listing Lead.
In addition, once you have a listing posted on
Zillow, you will automatically receive a profile
page. This profile will display your photo and
contact information, a “Contact Me” button,
and your listings. In addition, it will include two
distinct links to the property detail page on CBBurnet.
com: A link in the contact area labeled
“More listing info” and a logo and text link underneath
the logo in the price area at the top of
the page.
Zillow is unlike the company’s other online distribution
partners such as Google and Trulia.
Zillow uses a proprietary formula to calculate a
Zestimate® home valuation for each home in its
database. It is not an appraisal, and is primarily
a starting point in determining a home’s value.
Each home in the database has a Web page with
maps and publicly available information such as
square footage, number of bathrooms and bedrooms,
comparables, and tax information. Zillow
allows homeowners to “claim” their property
and add and update information.
When NRT posts sales associates’ listings as
“For Sale” on Zillow, the list price will replace
the Zestimate at the top of the listing, but the
Zestimate will still appear toward the bottom of
the page. Our company has no control over the
value of the Zestimate.
Approximately 90 percent of Coldwell Banker
Burnet listings will appear on the Zillow Web
site. Some listings will not appear if the address
is incorrect or missing, if the listing has a
“Do Not Display Address” rule, or if Zillow can’t
map the property. In addition, Zillow currently
doesn’t post information on land and commercial
properties, but plans to support them in the
near future.
Some Coldwell Banker Burnet sales associates
have already created an account on Zillow and
NRT Launches Partnership with Zillow Continued from page 1
are posting their listings as “For Sale” on the Web
site. Our feed of listings to Zillow will automatically
create a new account on Zillow for every
associate who has a listing. Our listings on Zillow
will automatically be attached to the agent accounts
created by our feed. Sales associates can
log into their account using their LeadRouter email
address and change their personal information
except their e-mail address. Our feed
will not override the associates’ changes to
their personal information. If an associate logs
into Zillow and changes listing information, our
next feed will override those changes.
If you have questions about using the Zillow
Web site, visit Zillow’s Help page at http://
www.zillow.com/howto/HowTo.htm. You may
also find useful information in the “Zillow
Discussions” forum at http://www.zillow.
com/forum/site/Index/htm
NRT Launches Partnership with Zillow
Coldwell Banker Burnet ‘For Sale’ Properties to Be
Posted Free Beginning In Mid-June
NRT is launching a partnership with Zillow to
post sales associates’ “For Sale” listings on the
company’s Web site. This is a continuation of
the company’s comprehensive online distribution
strategy to make all property listings
as widely accessible as possible to consumers
through popular Web sites and search portals.
The Zillow Web site, which is one of the most
trafficked real estate Web sites, provides users
with a database of most homes in the United
States based on public records.
Beginning in mid-June, NRT will begin automatically
feeding Coldwell Banker Burnet sales associates’
listings to Zillow to post on its Web site.
The postings, which are free, will generate consumers
leads that will be sent directly to the
associate. On each property’s page, there is a
“Contact Agent” button that users click on and
fill out an inquiry form that is sent via Lead-
Router as a Listing Lead.
In addition, once you have a listing posted on
Zillow, you will automatically receive a profile
page. This profile will display your photo and
contact information, a “Contact Me” button,
and your listings. In addition, it will include two
distinct links to the property detail page on CBBurnet.
com: A link in the contact area labeled
“More listing info” and a logo and text link underneath
the logo in the price area at the top of
the page.
Zillow is unlike the company’s other online distribution
partners such as Google and Trulia.
Zillow uses a proprietary formula to calculate a
Zestimate® home valuation for each home in its
database. It is not an appraisal, and is primarily
a starting point in determining a home’s value.
Each home in the database has a Web page with
maps and publicly available information such as
square footage, number of bathrooms and bedrooms,
comparables, and tax information. Zillow
allows homeowners to “claim” their property
and add and update information.
When NRT posts sales associates’ listings as
“For Sale” on Zillow, the list price will replace
the Zestimate at the top of the listing, but the
Zestimate will still appear toward the bottom of
the page. Our company has no control over the
value of the Zestimate.
Approximately 90 percent of Coldwell Banker
Burnet listings will appear on the Zillow Web
site. Some listings will not appear if the address
is incorrect or missing, if the listing has a
“Do Not Display Address” rule, or if Zillow can’t
map the property. In addition, Zillow currently
doesn’t post information on land and commercial
properties, but plans to support them in the
near future.
Some Coldwell Banker Burnet sales associates
have already created an account on Zillow and
NRT Launches Partnership with Zillow Continued from page 1
are posting their listings as “For Sale” on the Web
site. Our feed of listings to Zillow will automatically
create a new account on Zillow for every
associate who has a listing. Our listings on Zillow
will automatically be attached to the agent accounts
created by our feed. Sales associates can
log into their account using their LeadRouter email
address and change their personal information
except their e-mail address. Our feed
will not override the associates’ changes to
their personal information. If an associate logs
into Zillow and changes listing information, our
next feed will override those changes.
If you have questions about using the Zillow
Web site, visit Zillow’s Help page at http://
www.zillow.com/howto/HowTo.htm. You may
also find useful information in the “Zillow
Discussions” forum at http://www.zillow.
com/forum/site/Index/htm
Tuesday, June 17, 2008
Monday, June 16, 2008
Coldwell Banker Burnet Announces Acquisition of RHS Realty
Coldwell Banker Burnet Announces Acquisition of
RHS Realty
Coldwell Banker Burnet recently announced that
it has acquired the assets of privately held RHS
Realty LLC, which is comprised of four offices
in Minnesota. RHS Realty is now operating as
Coldwell Banker Burnet.
Robin Peterson, president and COO of Coldwell
Banker Burnet, said, “We are very proud to welcome
the talented sales professionals from RHS
Realty to Coldwell Banker Burnet. We believe
this acquisition will strengthen our position as
the premier full-service real estate company in
the southern Twin Cities and enhance our presence
in the northwest suburbs.”
Tony Ashworth, president of RHS Realty, will
serve as a business development manager for
Coldwell Banker Burnet. Ashworth said, “This
is an exciting move for our sales associates and
a great fit. Our two companies have a similar
business philosophy and value structure, with a
strong emphasis on full service. We’re confident
that this union will enhance our ability to serve
home buyers and sellers in the local market.”
RHS Realty, which was founded in 1996 and has
177 sales associates, has been recognized for
rapid growth since its inception and was named
to the Minneapolis-St. Paul Business Journal’s
“Growth 50” in 2005 and 2006. The Business
Journal also named RHS Realty to its list of the
“Best Places to Work” in 2007.
RHS Realty
Coldwell Banker Burnet recently announced that
it has acquired the assets of privately held RHS
Realty LLC, which is comprised of four offices
in Minnesota. RHS Realty is now operating as
Coldwell Banker Burnet.
Robin Peterson, president and COO of Coldwell
Banker Burnet, said, “We are very proud to welcome
the talented sales professionals from RHS
Realty to Coldwell Banker Burnet. We believe
this acquisition will strengthen our position as
the premier full-service real estate company in
the southern Twin Cities and enhance our presence
in the northwest suburbs.”
Tony Ashworth, president of RHS Realty, will
serve as a business development manager for
Coldwell Banker Burnet. Ashworth said, “This
is an exciting move for our sales associates and
a great fit. Our two companies have a similar
business philosophy and value structure, with a
strong emphasis on full service. We’re confident
that this union will enhance our ability to serve
home buyers and sellers in the local market.”
RHS Realty, which was founded in 1996 and has
177 sales associates, has been recognized for
rapid growth since its inception and was named
to the Minneapolis-St. Paul Business Journal’s
“Growth 50” in 2005 and 2006. The Business
Journal also named RHS Realty to its list of the
“Best Places to Work” in 2007.
Wednesday, June 4, 2008
Homes Still Sell in Down Markets
This is a great article that was sent to me in a newsletter for AmeriSpec, the home inspection company. It makes great sense.
Homes Still Sell in Down Markets
While some homes are languishing on the market, others are selling quickly. A good real estate agent and accurate pricing are two reasons for success, but exceptional home marketing also plays an important role.
A good way to start is by watching the home selling programs on HGTV. These shows will help you to see your own home with more objective eyes. You'll have a better appreciation of what buyers want and how your home could be better marketed to meet those desires.
This is the first step to seeing your home as a product to sell, instead of a place you live and love. With that in mind, take a pad and pencil, get in your car, and drive around the neighborhood to look at other homes. Now, pull up to the curb outside your own home and write down your first impressions. Be sure to include the positive as well as the negative.
Go through the front door and tour the home just like a home shopper would. Jot down notes of things that could be improved and features you need to highlight as you go through. Be sure to open closets and look in attics and basements – potential homebuyers certainly will.
Study your list and prioritize the changes you could make to better market your home. Here's a list of suggestions to get you started:
• Remove anything you love. If there's a beloved ceiling fixture, window treatment, appliance, or other items that shoppers feel should go with the house, replace it before anyone sees it. Once you tell a buyer that item is not part of the deal, the buyer will want it all the more, and the whole sale could fall through.
• Clean, clean, clean: windows inside and out, light fixtures and ceiling fans, even the inside of the refrigerator. Everything should be dust-free and sparkling every day your home is on the market.
• Make it impossible for shoppers to wonder who currently lives in your home. Eliminate family photos, awards, and evidence of a home business. Stowing travel mementos, books, collections, and other items that reflect your personality and special interests, is also a good idea.
• Consider leasing storage space. Use it to store over-sized toys, out-of-season clothes, and other personal items; basically anything you don't have to use while your home is on sale. Diminish your home's furnishings, too. Less furniture makes rooms look bigger.
• Check your curb appeal. Lawns, flowerbeds, shrubs, and trees should all look well-maintained. The door area should be in pristine condition – a non-working doorbell is not a good way to start a home tour.
• Make small repairs. Dripping faucets, cracks and small holes should be repaired. If your home is filled with vibrant paint colors, you might want to repaint in a more neutral shade. After all, a fresh coat of paint is always more appealing.
• Avoid scented air fresheners, candles or other sources of fragrance. Home shoppers are just as likely to wonder what smell you're trying to hide, instead of appreciating the aroma. Even the scent of fresh baked cookies can be suspicious.
If your home is attracting shoppers but getting no offers despite your marketing efforts, you may want to consider hiring a home staging professional; this could be particularly important if you need to move out of your home before it sells. Home staging "sets the stage" so others can see your home as a place they would want to live; it's a small investment that could pay off nicely at closing.
Homes Still Sell in Down Markets
While some homes are languishing on the market, others are selling quickly. A good real estate agent and accurate pricing are two reasons for success, but exceptional home marketing also plays an important role.
A good way to start is by watching the home selling programs on HGTV. These shows will help you to see your own home with more objective eyes. You'll have a better appreciation of what buyers want and how your home could be better marketed to meet those desires.
This is the first step to seeing your home as a product to sell, instead of a place you live and love. With that in mind, take a pad and pencil, get in your car, and drive around the neighborhood to look at other homes. Now, pull up to the curb outside your own home and write down your first impressions. Be sure to include the positive as well as the negative.
Go through the front door and tour the home just like a home shopper would. Jot down notes of things that could be improved and features you need to highlight as you go through. Be sure to open closets and look in attics and basements – potential homebuyers certainly will.
Study your list and prioritize the changes you could make to better market your home. Here's a list of suggestions to get you started:
• Remove anything you love. If there's a beloved ceiling fixture, window treatment, appliance, or other items that shoppers feel should go with the house, replace it before anyone sees it. Once you tell a buyer that item is not part of the deal, the buyer will want it all the more, and the whole sale could fall through.
• Clean, clean, clean: windows inside and out, light fixtures and ceiling fans, even the inside of the refrigerator. Everything should be dust-free and sparkling every day your home is on the market.
• Make it impossible for shoppers to wonder who currently lives in your home. Eliminate family photos, awards, and evidence of a home business. Stowing travel mementos, books, collections, and other items that reflect your personality and special interests, is also a good idea.
• Consider leasing storage space. Use it to store over-sized toys, out-of-season clothes, and other personal items; basically anything you don't have to use while your home is on sale. Diminish your home's furnishings, too. Less furniture makes rooms look bigger.
• Check your curb appeal. Lawns, flowerbeds, shrubs, and trees should all look well-maintained. The door area should be in pristine condition – a non-working doorbell is not a good way to start a home tour.
• Make small repairs. Dripping faucets, cracks and small holes should be repaired. If your home is filled with vibrant paint colors, you might want to repaint in a more neutral shade. After all, a fresh coat of paint is always more appealing.
• Avoid scented air fresheners, candles or other sources of fragrance. Home shoppers are just as likely to wonder what smell you're trying to hide, instead of appreciating the aroma. Even the scent of fresh baked cookies can be suspicious.
If your home is attracting shoppers but getting no offers despite your marketing efforts, you may want to consider hiring a home staging professional; this could be particularly important if you need to move out of your home before it sells. Home staging "sets the stage" so others can see your home as a place they would want to live; it's a small investment that could pay off nicely at closing.
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