NRT Launches Partnership with Zillow

Here is a great article from our website at cbburnet.com


NRT Launches Partnership with Zillow

Coldwell Banker Burnet ‘For Sale’ Properties to Be
Posted Free Beginning In Mid-June
NRT is launching a partnership with Zillow to
post sales associates’ “For Sale” listings on the
company’s Web site. This is a continuation of
the company’s comprehensive online distribution
strategy to make all property listings
as widely accessible as possible to consumers
through popular Web sites and search portals.
The Zillow Web site, which is one of the most
trafficked real estate Web sites, provides users
with a database of most homes in the United
States based on public records.
Beginning in mid-June, NRT will begin automatically
feeding Coldwell Banker Burnet sales associates’
listings to Zillow to post on its Web site.
The postings, which are free, will generate consumers
leads that will be sent directly to the
associate. On each property’s page, there is a
“Contact Agent” button that users click on and
fill out an inquiry form that is sent via Lead-
Router as a Listing Lead.
In addition, once you have a listing posted on
Zillow, you will automatically receive a profile
page. This profile will display your photo and
contact information, a “Contact Me” button,
and your listings. In addition, it will include two
distinct links to the property detail page on CBBurnet.
com: A link in the contact area labeled
“More listing info” and a logo and text link underneath
the logo in the price area at the top of
the page.
Zillow is unlike the company’s other online distribution
partners such as Google and Trulia.
Zillow uses a proprietary formula to calculate a
Zestimate® home valuation for each home in its
database. It is not an appraisal, and is primarily
a starting point in determining a home’s value.
Each home in the database has a Web page with
maps and publicly available information such as
square footage, number of bathrooms and bedrooms,
comparables, and tax information. Zillow
allows homeowners to “claim” their property
and add and update information.
When NRT posts sales associates’ listings as
“For Sale” on Zillow, the list price will replace
the Zestimate at the top of the listing, but the
Zestimate will still appear toward the bottom of
the page. Our company has no control over the
value of the Zestimate.
Approximately 90 percent of Coldwell Banker
Burnet listings will appear on the Zillow Web
site. Some listings will not appear if the address
is incorrect or missing, if the listing has a
“Do Not Display Address” rule, or if Zillow can’t
map the property. In addition, Zillow currently
doesn’t post information on land and commercial
properties, but plans to support them in the
near future.
Some Coldwell Banker Burnet sales associates
have already created an account on Zillow and
NRT Launches Partnership with Zillow Continued from page 1
are posting their listings as “For Sale” on the Web
site. Our feed of listings to Zillow will automatically
create a new account on Zillow for every
associate who has a listing. Our listings on Zillow
will automatically be attached to the agent accounts
created by our feed. Sales associates can
log into their account using their LeadRouter email
address and change their personal information
except their e-mail address. Our feed
will not override the associates’ changes to
their personal information. If an associate logs
into Zillow and changes listing information, our
next feed will override those changes.
If you have questions about using the Zillow
Web site, visit Zillow’s Help page at http://
www.zillow.com/howto/HowTo.htm. You may
also find useful information in the “Zillow
Discussions” forum at http://www.zillow.
com/forum/site/Index/htm