Realogy "Partner Listings" Program

Here is a great article I got out of our news letter at Cbburnet.com. Realogy is the parent company of Coldwell Banker.


Realogy Initiates Online ‘Partner Listings’ Program


Realogy is implementing an online “Partner
Listings” program beginning July 1, 2008.
Coldwell Banker, ERA, and Century 21 will start
sharing listings for display on their respective
brand Web sites. This is similar to broker reciprocity.
When a consumer performs a property search
on one of the brand Web sites, their results will
include all listings of the participating Realogy
brands that match the search criteria. This
program offers a number of benefits, including
increasing exposure for Coldwell Banker Burnet
sales associates’ listings and providing more inventory
for ColdwellBanker.com
Listings on the brand sites will be attributed to
the broker that listed the property. However
all leads that are generated by a brand Web
site will be distributed to brokers affiliated
with the brand of that Web site. For instance,
if someone submits an inquiry about a Century
21 listing on ColdwellBanker.com, that inquiry
will go to a Coldwell Banker broker who serves
that market. Likewise, if a consumer submits
an inquiry about a Coldwell Banker listing on
Century21.com, that lead would go to a Century
21 office.
Realogy still plans to make Internet Data Exchange
(IDX) listings available through the brand
sites. When this is implemented in the coming
months, the consumer experience will be as follows:
1. A consumer visits the brand Web site and
searches for listings.
2. The brand Web site returns a list of all
matching results from the combined inventory
of all Realogy brands.
3. The consumer will have the option to click
a button to see all matching results from
the available IDX inventory.