Coldwell Banker Burnet Implements New Online Listings Distribution Partnerships

Coldwell Banker Burnet Implements New Online Listings Distribution Partnerships Coldwell Banker Burnet has been a leader in implementing innovative online strategies that address consumers’ desire to use technology as a key component to help them buy or sell a home. This has included developing partnerships with the most highly visible, popular Web sites and search portals to ensure that sellers’ properties receive maximum exposure to potential buyers. These sites and portals include ColdwellBanker.com, Realtor.com, OpenHouse.com, Trulia.com, Google.com, and Zillow.com.

Coldwell Banker Burnet recently initiated relationships with additional listing distribution partners that expands our online presence even more. The following partnerships were launched this month and all include the use of the rapid response system LeadRouter:

WSJ.com (Wall Street Journal) (for listings over $500,000)
AOL.com (all listings displayed)
Cyberhomes.com (all listings displayed)
Homescape.com (all listings distributed to Homescape’s network of 128 local newspaper sites, including the St. Cloud Times and the Pioneer Press)

In addition, the allocation methods for “sister” listings and IDX (Internet Data Exchange) listings has changed from Areas Served to number of listings in a zip code area. Under the sister and IDX listing program, Realogy brands including Coldwell Banker, ERA, and Century 21 share listings for display on their respective brand Web sites. When a consumer performs a property search on one of the brand Web sites, their results include all listings matching the search criteria from all of the participating Realogy brands.

Coldwell Banker Burnet will announce additional online marketing initiatives in the months ahead.