Coldwell Banker On Location, the New YouTube™ Channel

Coldwell Banker On Location, the New YouTube™ Channel for Real Estate Launches May 4
Coldwell Banker is excited to be working with YouTube™ to develop a totally customized framework and experience to create Coldwell Banker On Location. With this new online program Coldwell Banker will be the first real estate brand on YouTube to launch an easy to use destination for video content that offers consumers local, regional and national insights and information on everything real estate.

YouTube is one of the first places most consumers go today when looking for video content. In fact, YouTube is now the world’s second largest search engine, trailing only Google™. Consumers are increasingly turning to YouTube for much more than entertainment. Many consumers are looking for practical information they need—including when they want to know more about a specific area or town.

Interweaving content across a custom-designed YouTube™ portal as well as the Coldwell Banker national Web site, Coldwell Banker On Location will offer both consumers and its agents a new way to engage in the home buying and selling process— using video to an extent never before seen in our industry.

This online initiative will allow you to develop your own video content to be posted to Coldwell Banker On Location where an in-depth library of video listings and valuable local market insights will be available to buyers and sellers. You will have the capability to upload videos on local communities, video listings and more.

So, why is Coldwell Banker embarking on this online project?

Clearly, online is where the action is when it comes to real estate. It’s where consumers first turn when thinking about where they may want to live, checking out prices in a certain area or browsing homes available for sale.

We all know a few lines of newspaper text no longer cuts it when it comes to selling a home. But for today’s tech-savvy consumers, even photos of a listed property may not be enough to get them excited. Video is the future of real estate. Consumers are accessing more video through more channels than ever before via computers, their mobile phones and through a range of other handheld devices.

Video listings represent one key to the future of real estate and will bring your listings to life. Stay tuned for more information coming soon. Visit CBWorks.ColdwellBanker.com to view two videos introducing this new program:

http://cbworks.coldwellbanker.com/app/Content?action=viewContent&content=14507505